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Showing posts from January, 2021

Can Publishing A Newsletter Benefit Your Business

In a Word, Yes! Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers.  Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers. Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,”The Previous Customer.”  If You want to keep customers, A Newsletter is a must.  If you don’t have a Newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers. Someone that has purchased from you once is very likely to purchase again. You don’t want to run the risk of losing that person because you don’t have a follow up method in place. A Newsletter.  The standard for publishing your newsletter is generally once a week. You may want to publish bi-weekly. If you find something of value that your custom...

How To Choose A Professional Copywriter

You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.  What you don’t know is how to find that copywriter.  Don’t worry, you’re not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it’s not something you buy every week, or even every month. And unlike the products and services you’re familiar with, it can be difficult to know what to look for – or to spot a good thing once you’ve found it.  Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how. What to look for in a copywriting service If you’re like most people, the first place you’ll turn to in your search for a professional copywriter is a search engine like Google. Wise move. Your copywriter’s website is probably the biggest clue of all as to just what kind of service you ca...

Leadership Is Action Not Position

  CLICK HERE TO CONVERT FREE PLR ARTICLES INTO 100% UNIQUE CONTENT   People respond to good leadership! Period! It is in all aspects of our lives, not just business. A mother is a leader in her home; a son may be leader of a team sport or a daughter the leader of the debate team. A group relies on the person in charge to actually lead them to success. A true leader is highly ethical, honest and respected. In our society we have leaders and followers. Are we born to one or the other? No! Can you hone your leadership skills? Absolutely! The leaders that I admire seem to have all of these in place: a) They think BIG! They don’t put a ceiling in place. Instead, no limit is set as to how big or how much better something can be. b) The goals are firmly set in place and the eye does not come off of it. c) They make known to all involved the final product that they are all going for, example, if you sell widgets, it takes x number of widgets to be affluent, or you want to win that foo...

What Is Business Communication?

  Business communications the process of sharing information between employees within and outside a company. Effective business communication is how employees and management interact among each other to reach organizational goals and be more aligned with the  core company values . Its main purpose is to improve organizational practices, eliminate silos, keep employees informed and reduce errors. Effective business communication is  essential for success and growth  of every organization. Unlike everyday communications, business communication is always  goal oriented . Yet,  data shows  that  60% of internal communications  professionals do not measure internal communications.

What is effective communication?

  Communication is the key to the success of a business or start-up. It is how you communicate or do your presentation that will make you onboard a new client or lose the chance. The major factor that adds to the ‘ bottom-line’   is the style of communication. What is the bottom line essentially? The bottom line is the net income of business after deducting all the expenses. If the expenses outweigh the invested capital, it means your bottom line is negative. When you’re making losses, chances of staying in business get slim by the day. The bottom line determines whether you continue with your operations or hit the exit door. And without effective communication, you are the next to exit the market.   Whether you are just starting, the CEO of a company, a manager or just an entry level employee, you need to be a  great communicator if your company is to succeed ? What is effective communication? Simply put, effective communication is the communication b...

Great Technical Writing Improve Your Readers Access With A Visual Index

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  Post naviga Great Technical Writing Improve Your Readers Access With A Visual Index   CLICK HERE TO CONVERT FREE PLR ARTICLES INTO 100% UNIQUE CONTENT   OVERVIEW People are visual creatures. They look at your product, and see, for example, a button or display. They want to find out about that control or indicator. A Visual Index is a simple but powerful document access tool that enables your Readers to find the information that they want. This article describes the Visual Index concept and tells how to create one for your document. A VISUAL INDEX A Visual Index is a picture of your product or process with links to the relevant information in the related document. Using a Visual Index, your Readers can look at the picture, and quickly jump to the place in your document that describes the item of interest. Your document may include several Visual Indexes (the plural of “index’ is “indexes” not “indices”). STARTS WITH A PICTURE The Visual Index starts with a picture of you...
  We’ve all heard the quote that money can’t buy happiness, but it also rings true for influence. That’s my harsh truth for 2019, you can’t buy influence and community. You can spot them from a mile away, the instagram profiles that have aggregated a massive following through paid services or ‘like for a like.’ Or the Facebook profiles that have purchased their followers. Sure you’re amassing a following, but they aren’t your true community. It’s a following you have no influence over because they haven’t built a relationship with you. Being influential and creating community takes time. I’m not talking a month or two, but real time. We tell our clients that to be active and strategic when building an authentic community could take up to 12-18 months. We set the expectation that this just isn’t something that is for sale. If you want to start tipping the scales from paid ads to organic relationship building, it’s time to put in the work. It’s a long end-game, but trust me, it works...
  What is Social Media Management ?

Blogging

  Perhaps “blogging” isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping opinions, political realities, trends, and even our language. I believe that a blog is simply a tool to use for someone who’s got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have some c...

Recover Damaged Mail And Data In Microsoft Outlook

  Microsoft Outlook is the de-facto standard for office communication. A typical office employee’s entire workflow consists of tasks, contacts, and email exchange in Microsoft Outlook. But what happens if one day a system crash happens, or a hard drive fails, or some malware targets and corrupts your Outlook data? Does this mean the end of the day for your entire office? Are you betting on the chance that corruption is unlikely to happen? Consider the following. In a typical office environment, Outlook PST and OST files that contain all email, tasks, appointments and contacts are the files accessed most frequently. Computers read and write to these files all the time during the working day, except for the lunch break. If there is one file that is likely to be damaged or corrupted during a power outage, that would be an Outlook storage container. If Windows crashes at the moment Outlook was accessing a PST or OST file, the corruption will occur almost inevitably. If that happens, Mi...

Retirement savings Plan

  By choosing this retirement savings plan you make monthly or yearly contributions into an IRA account. Th…There are many ways to save for one’s retirement. It is very important to be well informed especially because few employers do offer retirement plans. Even in cases where it is offered corruption and mismanagement abound. It means that individuals have to be proactive in managing their retirement saving. There are two types of Ira; the traditional Ira and the ROTH Ira.By choosing this retirement savings plan you make monthly or yearly contributions into an IRA account. These savings are not taxed until withdrawn. Ira contributions can be held at a bank or brokerage firm and can be invested in any choice of ventures including stocks, certificates of deposit or mutual funds. All earnings and profits will remain untaxed as long as they remain in the account.What are the main reasons for choosing a traditional Ira over the ROTH Ira or any other way of saving for retirement? The m...

What is monetization

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  Ultimately, if a product is to succeed as a business it needs to prove it is a business. And the only way to do this is to generate sufficient revenues to either pay the bills, pay investors or to incentivise investors to put more money into the business on the premise that revenues will ultimately one day increase to the point where the business becomes viable. Having spent a few years working in the advertising industry where the monetization of everything is second nature, it’s often been fascinating to work with folks who not only struggle to think commercially but also actively avoid exploring ways to monetize products and generate revenue because doing so somehow makes them a bad person who is fixated on cash. What is monetization? The word monetization sounds dirty, doesn’t it? It sounds like you’re planning to exploit your product’s users in some way to dupe them into paying for something they don’t want in order to generate cold, hard, evil cash. The same thoughts appear...

eBay business

  Imagine a tool that eliminates most of the busy work associated with running your eBay business. According to Dave Cotter, that was the idea behind his company, http://Mpire.com. After talking to hundreds of eBay sellers and hearing the same complaint again and again — people were spending too much time running their e-businesses — Cotter and co-founder, Greg Harrison, were inspired to create a tool to automate the processes involved.4 Advantages…Automating the ProcessesImagine a tool that eliminates most of the busy work associated with running your eBay business. According to Dave Cotter, that was the idea behind his company, http://Mpire.com. After talking to hundreds of eBay sellers and hearing the same complaint again and again — people were spending too much time running their e-businesses — Cotter and co-founder, Greg Harrison, were inspired to create a tool to automate the processes involved.4 Advantages to Auction Automation”The point behind automating your business,” ex...

SERP

  Search Engine Results Pages   ( SERP ) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the   search engine   in response to a   keyword   query . The results are of two general types, organic search (i.e., retrieved by the search engine's algorithm) and sponsored search (i.e., advertisements). The results are normally ranked by  relevance  to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the  Web , and a short  description  showing where the  keywords  have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. Due to the huge number of items that are available or related to the query, there are usually several pages in response to a single search query as the search engine or the user's pre...

Lead generation

  Where traditional marketing methods such as email blasts used to be enough to draw customers, the increase of competition and information abundance is making it more difficult for companies to track, reach, and engage with potential customers. Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces. Sixty percent of marketers state that lead generation is a key pain point for their company. Determining a good lead is more complex than just targeting people who downloaded your white paper, and it’s important that your sales reps don’t waste their time cold calling unqualified leads when there are ways to narrow down the pool. When you implement a lead generation program, you increase brand awareness, build relationships, generate qu...

Flex

  Flex is a slang term meaning “to show off,” whether it be your physique, your belongings, or some other thing you consider superior to those of others. The act of flexing is often criticized as a power move, considered arrogant and insincere.

Feminism

  Few would argue that, despite the advancements of feminism over the past three decades, women still face a double standard when it comes to their behavior. While men’s borderline-inappropriate behavior is often laughed off as “boys will be boys,” women face higher conduct standards – especially in the workplace. That’s why it’s crucial that, as women, our behavior on the job is beyond reproach. Small Towns and Big States For evidence of the double standard, we need look no farther than Arlington, Oregon, where Mayor Carmen Kontur-Gronquist was recalled in a 142-139 vote after the town’s denizens discovered that the mayor’s MySpace page featured photos of her in lingerie. Although Kontur-Gronquist is alleging election fraud and challenging the returns, and even though the mayoral position was unpaid, no one is arguing that her MySpace page did her in.  Contrast her situation with that of David Paterson, New York’s new governor. After Governor Eliot Spitzer resigned amid alleg...

Paid search

  Paid search can be a great tool for small businesses when done right. It will put your business in front of people who are looking for what you are selling at the time when they are ready to buy. ... Paid search can help you target a broader set of Internet searchers who may not know anything about your business.