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 We’ve all heard the quote that money can’t buy happiness, but it also rings true for influence. That’s my harsh truth for 2019, you can’t buy influence and community. You can spot them from a mile away, the instagram profiles that have aggregated a massive following through paid services or ‘like for a like.’ Or the Facebook profiles that have purchased their followers. Sure you’re amassing a following, but they aren’t your true community. It’s a following you have no influence over because they haven’t built a relationship with you.

Being influential and creating community takes time. I’m not talking a month or two, but real time. We tell our clients that to be active and strategic when building an authentic community could take up to 12-18 months. We set the expectation that this just isn’t something that is for sale. If you want to start tipping the scales from paid ads to organic relationship building, it’s time to put in the work. It’s a long end-game, but trust me, it works. When you invest the time to build your authentic community, they’ll show up for you, sharing your message, because they believe in what you’ve done. So there you have it, true authentic community and influence is just not for sale, it’s something you have to work for.”

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