While writing your post, you should have a keyword or search term in mind.

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Google isn’t going to magically rank your website in the top 10 just because you write a post. You have to help search engines out by predicting what people will search to find your story. For example, let’s say I write an article for Entrepreneur about what kids need to run their own lemonade stand.

If I were writing the headline of an article about lemonade stands for a print newspaper, I might try to write a funny or punny title, such as (bear with me on these):

  1. How to Be Beyonce and “Lemonade”
  2. Lemonaid: Helpful Tips for Running Your Summer Stand
  3. Sugar, Water and Lemons: A Perfect Recipe

And if someone read my article in a print newspaper, they might see a picture of a lemonade stand or read a little of the story and figure out what it’s about.

But no one on the internet is searching for terms like “Lemonaid” or “Sugar, Water and Lemons.” They might search for “How to Be Beyonce,” but they’re not going to want a story about lemonade stands as an answer.

If you are writing an article for the web, then, it’s important to be clear. Here are some better SEO headlines for an article on how to run a lemonade stand:

  1. How to Run a Lemonade Stand
  2. Tips on Running a Lemonade Stand
  3. What Ingredients Do You Need to Run a Lemonade Stand? A Checklist.

These titles are more straightforward, and they mirror the way a potential user would search for information on lemonade stands. That’s important.

The key search term in each of my titles is “Run a Lemonade Stand,” because I want people to find my article when they search for information on running a lemonade stand. When picking your own keyword, you should try to think about how people would search for the information you’re offering

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