Marketing is seen as a creative industry, including advertising, distribution, and selling. It is also related to forethought of customers' future needs and aspirations, often in market research. Are detected by means of. Essentially, marketing is the process of creating or directing an organization, so that people can successfully sell the product or service that they not only need, but are also willing to buy.
Therefore good marketing should be able to create an "offer" or set of benefits for the consumers, so that the customer can be paid the value of his money through the products or service.
10 Marketing Rules the Best Entrepreneurs Live and Die By :
1 Do The Right Things
If you are not paying attention to the market trend, then soon your business may be in trouble. The new product comes in the market with good quality, design, price and good features. New traders can come up with new methods of selling in the market. Due to all these reasons, you can lose both your market share and customers.
Don’t find customers for your products, find products for your customers.
Always pay attention to your industry and competitors.
Know what's new, whose sales are increasing in the market, what your customers are choosing.
Keep track of all the changes happening in your industry and adopt them.
2 Be The Thinker And Doer
Doers & Dreamers,
Fear out, dream in.
Take action and win!
A person who restricts his thinking, he never fulfills his dreams. You should always keep the scope of your thinking large. You will get what you think of. If you do not think about anything at all, then you cannot get it.
The distance between success and us is just ten steps. We can get success only if we abandon our negative thinking and consider ourselves worthy of it. Then see how much change comes in your life just by changing one mindset.
3 Question Everything
Question everything, including yourself; then redefine it accordingly
Yes, it is good to have a curious tendency. Many kinds of powers are hidden in us. To awaken these powers of ours, we need the most to keep our curious weapon awake at all times, because through this weapon we can distinguish our life goals. Actually, to achieve success it is very important to sow seeds of curiosity. Nobel Laureate Mr. Rabindranath Tagore had said that all our knowledge and all abilities are meaningless without curiosity. There will be curiosity, then only we can learn some work or achieve the goal. He has told the truth that curiosity acts like Sanjeevani to knock on the door of success.
4 Focus
We are what we repeatedly do. Excellence, then,is not an act but a habit.
Have love for business, cherish it as your god, be loyal to it, your business is a duty to you, understand your obligation towards it honestly, stay connected with you and your staff according to the time, importance of time is understood. And, from time to time, continue to give priority to the necessary work, keep regular estimates of the damage you will do by not paying attention to your business, think about what other problems will become bigger as the profits in the business decrease,
5 Reiterate The Vision
The most pathetic person in the world is some one who has sight but no vision.
Effective leaders (and brands) repeat themselves to the point where they can barely stand to hear themselves any more. When it comes to setting strategy, they make a few simple points multiple times. And they compromise on “new messaging” to reiterate what is most important.
6. Make Great Products
When the product is right, you don’t have to be a great Marketer.
In the case of a new product or service, since no data on demand or pricing is available, the entrepreneur must determine whether the demand exists and, if so, what product the customer is prepared to pay for. Market survey and test marketing is necessary to answer such questions.
In addition, marketing of a new product or service requires additional expense to explain what the new product or services are. As a general rule, regardless of whether a product or service is new or old, the entrepreneur must choose a business that has a healthy market, is financially viable, and has its own objectives and capabilities Matches.
7 Persevere
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The only guarantee for failure is to stop trying
The will and confidence that you keep inside you turns you into a go-getter. Whatever goal you set, you will successfully overcome all the obstacles that come in it and this is your victory.
Willpower and determination determine how successful you will be in your life. Without these two, it would seem like a distant dream, no matter how much you try. If you want to achieve success in your life, then it is very important to have both these qualities in you.
8 Create For People
Don’t find customers for your products, find products for your customers.
Companies should ensure that the product or service promised to customers reaches them on time. They should not be delayed. If there is an unavoidable delay due to a valid reason, the customer should be informed properly in advance.
Showing one quality to the customer and delivering to another destroys the customer's trust in us. Some companies have sample pieces to show customers. Order has been taken on the basis of this sample article. But, when the final product is delivered to the customer, it is not the same as the sample shown.
There is some variation in its size, color, texture or some other characteristic. If our manufacturing process cannot assure 100% consistency in all aspects, the customer should be informed in advance. Our processes should be designed in such a way that they save customers time, effort and money and ensure the right quality and peace of mind.
9 Be A Great Storyteller
People are looking for a connection.
Employees are the brain and the heart of the business. The success of the business is dependent on the quality of its talent. And storytelling helps you nurture that talent. In fact, stories are needed for a successful corporate culture because if done right, corporate storytelling will increase employee performance.
10 Dream Big
Always Dream BigYou will remember, in childhood there was a subject of drawing, in which a picture was made and we had to paint it inside. If the color was left out of the line, then marks would also be cut and scolded. Friends, we have made our life the same way, we have made a small boundary around us and we are afraid to get out of that line, we have accepted that boundary as our life. We do not take risk and in the same scope we cut our whole life.
By the way, if a person breaks his boundary and does something big with a risk, then we are very happy to see him - wow, what is the matter, where did the man reach today, but could never get out of his own realm. We have limited ourselves. If you want to break that realm, you have to think big, you have to dream big.
11 Think About The Future
The future belongs to those who believe in the beauty of their dreamsThe organization should be likely to have the right type of customers. The business should work with customers who help them to grow and sustain their business for a long time. The focus should be on building long-term relationships with customers. This will lead to mutual benefit for both.
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